I normally refrain from commenting on newspaper reports or ill informed rants on social media. So often the Australian media is opinion and not reporting, and social media, well that seems to cater for 150 characters of typing and not much else.
Reported in mainstream media last night and today has been the claim that Woolworths either mistakenly or deliberately tried to make some commercial mileage out of the approaching centenary celebrations around our ANZAC tradition. This has led to a flurry of social media comments. What has annoyed me more than Woolies making a singularly bad corporate decision has been to number of people who have dismissed this incident as something nothing. That disappoints me, so I have this to say.
To those who are claiming that this is a non-story, or not important please stand in front of the mirror and open your eyes. You (and we in Australia) are enjoying your/our freedom and quality of living today, because of the sacrifices these men and women (and their families) have made over decades. It is not glorifying war or conflict, it is about the safety and protection of a way of life we have come to expect. No, I have not served in a theatre of war, but I certainly respect and honour those who have. ANZAC is a time of reflection that must not be sullied by crass commercialism by Woolworths, any other business, or an individual.
Lest we forget.